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The Intelligence

We have no case studies and no fleet data. What we have is the thinking, and we publish it rather than keep it behind a meeting. If the argument is wrong, it is easier to tell us so when you can read it.

ElectronicsPosition

The Object Notices First

A suitcase that has already weighed itself. It stores the flight tag, and because it knows which airline you are flying, it tells you your allowance…

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The FirmFounder note

I Use Silence as Long as Possible. But I Am Result Oriented.

Neuratech Corp is currently one person. I say that plainly because it changes what you get. No committees, no diluted recommendations, and nothing said because it…

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The FirmFounder note

One Percent, and Why It Changes What Gets Recommended

I charge 1% equity in your company alongside your time, and nothing else. The next time I bring something unique I come to you first, and…

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DefencePosition

Zero Deaths on Every Side, Not Zero Incidents

In almost any operation to protect a country or its civilians, somebody is likely to die. A police officer. A civilian who happened to be there.…

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Operating SystemPosition

What Jarvis Gets Right, and What O Does Differently

Think Jarvis from Iron Man. Then think further. Your birth certificate is in a drawer. The warranty is in an inbox somewhere. The insurance renewal is…

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Go GreenPosition

The Energy You Have Never Been Paid For

One person walks in the order of 216 million steps in a lifetime. That is roughly 2,693 kilowatt hours of kinetic energy, produced by a body…

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AutomotivePosition

If Safety Had a Voice, It Would Have Asked for This in 1869

In 1869, near Parsonstown in Ireland, Mary Ward was thrown from an experimental steam carriage built by her own cousins and crushed beneath its iron wheel.…

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AutomotivePosition

Beyond Five Stars: Why Survival Is Not the Same as Prevention

A five-star rating measures how well a structure absorbs an impact that has already happened. It is an honest measure of consequence, and the engineering behind…

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